The promotional gift is presented as a unique opportunity to contribute positively to brand awareness, providing greater visibility to your image and effectively capturing the attention of your target audiences.
It has been proven that people who receive a promotional gift achieve greater brand recall, substantially improve their perception and company recognition.
At ID GAMAX we have been creating systems that help companies to establish their brands through the personalisation of promotional gifts for more than 20 years. Our patented machines, manufactured in-house, allow you to quickly and easily create effective campaigns of promotional items: collections of badges, magnets, keyrings, pens, bag hangers… with unlimited design options.
What is it and how to increase brand awareness?
Brand awareness or brand recognition has been used for many years as part of companies’ marketing strategies. Its objective is to position brands in the top of mind, in the minds of consumers in a positive way.
To achieve this, beyond the choice of name, logo or brand design, it is important to work together with the different aspects that make up the business, from the values, the discourse, the tone of communication or customer service, so that everything is coherent and aligned.
Working in an appropriate way on brand recognition and positioning will allow us to:
- Build customer loyalty.
- Get them to recommend us.
- Gain credibility.
To do this, we can ask ourselves some questions that will help us to improve our company’s brand awareness:
Is our branding well defined?
Brand image management plays a key role in brand awareness, as a strong brand image is the starting point to achieve brand recognition. It is also important to monitor and review its positioning, purpose and associated values.
Is your brand image aligned with your target?
To answer this question, we need to define and know our target audiences well, so that we can create a brand image and concept that is really attractive to them and awakens their interest.
Do you create links with your consumers?
Beyond the brand image, it is important to review how we communicate with our audiences with messages that are consistent with the values and philosophy of our brand, capable of awakening emotions and establishing links. In this sense, stories often help consumers to feel identified with certain brands.
Is your visual identity coherent?
All the elements that make up your brand send a message, so it is important to ensure that this message is consistent in each of the channels in which your brand is presented, from the physical shop, to the website, social networks, events or advertisements.
Are you present on the same channels as your target audiences?
Once you know well your buyer persona, their tastes and behaviours, it is essential to have a presence and participate in the channels they are part of, in this way you will focus your impacts in the places where they are and it will be easier to enhance the recall of your brand.
Effective ways to increase company recognition
We can increase the brand awareness of our company by implementing a promotional gift marketing campaign that allows us to personalise gifts with our logo, claim, brand image or message. This is an effective brand awareness strategy to reach directly into the minds of our consumers through products to promote our company.
Think about it: how many times a day do you use that pen on your desk that was given to you by a well-known brand? or how long have you been using that keyring that was given to you as a gift for being a customer of a company? and what about that T-shirt from a famous cola brand that you wear to sleep?
Promotional gifts have a plus of effectiveness in the eyes of our consumers because they are not perceived as advertising, but as a gift that can be practical, beautiful or both. And who doesn’t like to receive a gift!
If we want to plan a promotional giveaway campaign that will help us to effectively reinforce our brand recognition and promote our brand, we must take into account 3 key elements:
- The first is emotion. Companies that manage to excite their target audiences with their giveaways are creating a bond that directly helps them to move up in their brand recall.
- Secondly, creativity. This is the time to seek originality and come up with the most effective way of highlighting the brand’s differential values.
- And finally, and closely linked to the above, product customisation. A fundamental aspect that will help us to differentiate ourselves, establishing a positive image in the recipient’s mind and thus reinforcing brand recognition, which in turn increases the feeling of loyalty.
Gifts for company recognition allow us to combine emotion, creativity and personalisation in a single gift, undoubtedly a winning combination that will boost brand recall, and therefore our company’s products and/or services, quickly and effectively among our target audiences.
Product ideas to promote your company
The promotional gift allows unlimited design and personalisation options, making it a very versatile option to boost our brand awareness.
Preparing a brand awareness campaign with personalised gifts is also an effective and profitable option, as there are multiple options that adapt to the needs of all budgets.
Here are some ideas that will help you to work in an original way the brand awareness of your brand, take note!
- Collection of badges or magnets with inspirational messages. Transform your brand values into fun personalised gifts with inspirational phrases. In this way you will be boosting brand recall through emotion.
- Practical objects that make everyday life easier. Customise with your brand logo pens, bottle openers, bag hangers, bottle stoppers, key rings with coins for the trolley, pencil holders, rulers, etc. Every time your customers or audiences use them they will remember your brand in a positive way.
- Personalised gifts. Including your customer’s name or a special photograph on a giveaway item, such as a keyring or fridge magnet, will boost your brand’s brand awareness.
The promotional item can also help you to boost your brand awareness at events you participate in such as trade fairs, exhibitions or congresses. For these occasions, you can choose to:
- Customise badges or name badges for you and your team with your logo and claims and stand out from the rest of the attendees!
- Prepare key rings, badges or magnets with your logo and the QR code of your product and service catalogues, originality to the power!
Launch a brand awareness campaign and increase sales
Personalised promotional object campaigns focused on improving brand recognition in marketing are an excellent way of building customer loyalty, improving the perception of our brand, as well as getting them to recommend us, advantages that will help us to increase our sales.
If you are thinking about how to increase brand recognition through a promotional gift campaign, at ID GAMAX we have a multitude of different fully customisable options (badges, magnets, key rings, pens, bag hangers, caps, rulers, beakers…) which you can also create yourself with our DIY machines in just 3 steps and in just a few minutes.
Go for the promotional gift and start increasing your brand recognition!