We know that advertising is an essential activity for companies and, for this reason, today we would like to explain why giving gifts in your advertising campaigns can be a key part of your brand strategy.
At first glance, it may seem that in an increasingly competitive environment, in which the digital world is advancing by leaps and bounds, promotional gifts are no longer a key element. But it is precisely their physical and customisable nature that positions them as the preferred option when planning an advertising campaign.
Remember, in a world where online media reigns supreme, the traditional, such as a personalised gift in an advertising campaign, can become a disruptive element that helps us stand out.
Advertising campaigns in which we can give advertising items as gifts
At ID GAMAX we are very aware of the power of promotional gifts as brand allies and that is why we offer our clients two types of service:
- The possibility of purchasing the GAMAX ID system so that customers can personalise their products themselves (DIY – Do It Yourself). For this purpose, we have created 3 models of machines that allow you to create badges, magnets and key rings in just three steps:
- Print the design on a sheet of paper (any type of printer can be used).
- Cut the paper into the desired shape with the help of our cutting tools.
- Assemble your personalised product in just a few seconds with our machines.
- The manufacture of the product already printed and with the packaging specifications required by the customer from 100 units.
In this way, each company can choose how they find it easiest to personalise their giveaways to create an advertising campaign, whatever the desired objective and reach.
There are different types of advertising campaigns in which we can use advertising products as giveaways to achieve our goals: to launch messages, drive sales or generate greater visibility and brand recall.
Pre-launch campaign of a product or service
Pre-launch campaigns aim to generate expectations and a certain amount of mystery among a brand’s target audience before presenting a new product or service. It is about announcing that new products are coming, offering small previews, but without revealing all the content, as this information is reserved for the launch phase. In this way, companies manage to attract attention and arouse the interest of their targets before the presentation.
For this type of advertising campaign, the promotional gift can be a great ally, since we are talking about objects with a very affordable price, such as key rings, pens, caps or T-shirts, which can achieve a great reach due to their ability to communicate messages and personalise designs.
Campaign to launch a product or service
Next, it is time to present the novelty in the launch phase. In this case, brands should design campaigns that provide as much information as possible to their audiences by announcing that the product or service is now available for purchase. It is important that each campaign message is clear and aimed at explaining what it is, its benefits, how to use it and how it can be obtained.
Promotional items can complement launch campaigns, providing greater visibility and generating brand recall. For example, you can support your company’s launch with a personalised promotional giveaway campaign that includes your logo, claim and brand image. This way, your target audiences will not only know about you, they will remember you.
Sales promotion campaign
Free samples, discount codes, flash sales, personalised gifts… There are a multitude of incentives that we can use when designing a sales promotion campaign.
The objective is always the same: to stimulate a much faster or larger purchase in exchange for an additional benefit that goes beyond the product or service that we are going to acquire.
Sales promotion campaigns play with the time factor as a decisive point to drive the purchase. Messages such as “valid until…” or “for a limited time” usually accompany this type of promotion to accelerate the buyer’s decision process.
Personalised gifts in this type of advertising campaign can also contribute to helping us achieve our objectives by acting as a valuable incentive. Imagine that for booking your next photo shoot you get a collection of fridge magnets with the best images or a souvenir keyring.
What types of merchandising gifts can be made in an advertising campaign?
We can choose between different types of gifts to complement a merchandising advertising campaign that will help us to achieve our objectives.
Personalised S-Line advertising key rings by ID GAMAX
The S-LINE ID GAMAX range is a new line of slimmer and lighter metal key fobs that gives brand logos, images and designs more prominence than ever before.
By creating a key fob design with much thinner metal lines, while maintaining the same customisable area on both sides, greater visibility has been achieved to convey messages or images.
S-Line key fobs are available in circular, square or rectangular formats.
Personalised advertising magnets MAG SOUVENIR ID GAMAX
MAG SOUVENIR personalised magnets have a large surface (78x53mm) so that a message, image or design can be included and be clearly visible.
Due to their large surface, they are considered an excellent support for advertising campaigns, as they help to increase brand awareness.
Personalised ID badges GAMAX
At ID GAMAX we know that the badge is an effective tool for communicating messages and ideas because of its ease of customisation and its great visual impact.
That’s why we offer different sizes and shapes of badge consumables so that you can produce your own personalised campaigns or order them from us.
Round or rectangular badges with different diameters and several back options to choose from: needle, magnet, pin, purse mirror or bottle opener.
Personalised advertising pens ID GAMAX
The personalised pen is another of the star merchandising products used in advertising campaigns due to its great usefulness and widespread use. You only need to look at the desks in offices and offices to discover an endless number of models in a multitude of colours and materials.
At ID GAMAX we have different customisable models so that all companies and brands can find the design that best suits their image.
Options to assemble by hand, to customise with UV printing, with different finishes and a wide range of colours.
Make a successful advertising campaign with promotional gifts!
You can now design your next advertising campaigns with personalised gifts and make them a success, giving your brand more visibility, boosting brand recall and boosting sales of products and services.
Remember that on our website you will find a multitude of gift options for your advertising campaigns!