Are you thinking about organising a business event in your company? We want to explain why events are a very good idea to boost your business and we would like to share with you 10 key points you should take into account when organising them.
Events, such as congresses, trade fairs or business fairs, are perfect occasions to give visibility to your brand, as they give us the opportunity to show our values and company philosophy in an environment of great receptivity and openness.
At ID GAMAX we are aware of the fundamental role that corporate events play in companies. Therefore, in order to optimise them to the maximum, prolonging their memory among the attendees, gaining visibility and improving brand perception, we offer you a wide selection of personalised gifts: name tags, collections of corporate buttons, magnets, pens, etc. A key detail that is also very cost-effective.
What is a business event and whiche are the benefits for your business?
Corporate events are events that bring together different people linked to an entity for a specific purpose. This could be the launch of a new product or service, training for teams and distributors, a company anniversary celebration or a shareholders’ meeting.
There are many types of company events and corporate events and each is held for a different purpose. However, beyond their initial purpose, by their nature, corporate events can bring multiple extra benefits to companies:
- They favour the company’s corporate image.
- They help to build customer, partner and employee loyalty.
- Reinforce the marketing strategy.
- They contribute to positioning the company as a leader in its sector.
- Attract new customers.
- Give greater visibility and brand recall.
The reason is simple. Events make it possible to deal much more directly and closely with people and encourage interaction between them. Customers and potential customers, teams, collaborators, distributors… all come together in a different environment that invites communication and exchange, thus helping to improve trust and consolidate relationships.
We can take advantage of this open environment to further enhance the value of our company and seal the image of our brand by giving all attendees a promotional gift. A detail that reminds them, beyond the event, why they choose your company to work with, purchase products and/or services or establish alliances.
Types of corporate events for companies
Depending on our business strategy and the objectives we pursue, we can choose to organise one business event or another. Among the main ones, we can find:
- Congresses and trade fairs: these are organised by sector, usually on a regular basis. They allow us, on the one hand, to publicise our new products and, on the other, to discover new proposals, advances and trends to keep us up to date.
- Seminars and conferences: Seminars are educational meetings in which a specific topic is developed in depth. Conferences are conversations or interviews between several people in which topics of interest to the same sector are presented and discussed.
- Training events: courses, workshops, masterclasses… Their main objective is for participants to acquire knowledge or skills on a given subject. They usually include group dynamics and teamwork.
- Meetings and general meetings: in this type of meeting, new strategies and objectives are proposed and designed, as well as reporting on the results achieved and achievements obtained.
When considering how to organise a business event, the most important thing is to be clear about why we are going to hold it and what we expect to get out of it. In this way, not only will we be able to define the format that best suits our needs, but we will also be able to evaluate the results and measure, once the event is over, whether or not it has helped us to achieve our objectives.
Main steps in organising corporate events
When considering how to organise a business event, it is crucial to consider that every event consists of 3 fundamental phases that must be clearly identified from the beginning: pre-production (before the event), production (during the event) and post-production (after the event). Each of them requires planning and specific actions that will contribute to the correct development of the event. Here are the 10 steps to organise a business event:
- Choose the type of event according to the objective we want to achieve: in the organisation of events for companies it is important to be clear about what we want to achieve in order to choose the format that is most suitable to achieve it.
- Allocate a budget: once we are clear about the type of event we are going to hold and the objective or objectives pursued with it, we must focus on making an approximate calculation of the investment we want to make. In this way, we will be able to work on a base and not have any surprises due to lack of foresight.
- Establishing an event manager: choosing the figure of an event coordinator who establishes a global vision of the whole action and is in charge of managing how to organise the business event: the teams, the contracting of services and spaces, guests, etc., we will gain in effectiveness.
- Deciding the ideal date and time: when choosing the date it is necessary to take into account our own agenda, but also the possible events taking place on the same day, the events planned in the geographical area we are dealing with and, in general, any aspect that could affect the attendance of our guests.
- Selecting the location and possible permits: once we are clear about what and when, we must focus on choosing where we are going to hold our event. We will have to take into account factors such as the capacity depending on the number of guests expected, that it is an easily accessible space, that it has all the services we are going to need, etc.
- Choice of suppliers: it is important to list all the external services that we will have to contract, such as catering, audiovisual equipment, security, hostesses, souvenir promotional gifts, etc. And always choose the most reliable ones to avoid surprises.
- Guest management: at the same time, we must draw up a database of all the people we wish to invite and take charge of designing the invitations. We may want to send an original and exclusive invitation by post or perhaps a practical e-mail or make a phone call. In addition, we will have to draw up a list of confirmed guests in order to have a clear idea of the final number of people who will be attending and to be able to send them detailed information about our event.
- Communication: depending on whether it is an event that we want to give media coverage or in RRSS or a private event, we must consider the need to disseminate the celebration of the event and design a communication strategy that reflects how we are going to do it.
- Production of the event on the same day: at the start of the event we must have a team prepared that knows what their role is at all times and can respond to any setbacks that may arise. It is essential to have a script that includes everything that will happen during the event with the order, times and people in charge well detailed.
- Send personalised acknowledgements: whether by e-mail, letter or telephone, depending on the number of attendees and the degree of relationship we have with them, it is crucial to thank all the attendees for their interest and attendance at our event. If we also want to be original and gain visibility and brand recall, we can give them personalised promotional gifts with our logo or corporate messages.
Start organising your own corporate events and boost your business! (~163 palabras)
Whether you start organising the event by yourself or if you hire a company specialised in organising business events, it is important to incorporate the celebration of events in the marketing strategy of your business because of the multiple benefits they may bring.
Naturally, when considering how to organise a business event, it is important to remember that we can give greater visibility to our brand and prolong the success of our event by opting for personalised promotional gifts: pens, buttons, magnets, bag hangers, rulers, beakers, pins… You only need to print your design, cut it out and mount it with one of our machines or, if you prefer, we can do it for you.
If your company is thinking about organising a business event, we invite you to discover the wide selection of promotional gifts that you can personalise with the ID GAMAX three-step system. All the promotional items you need for your events are just a click away!